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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

There’s a reason cars.com, Carmax, Time Magazine, and Disney’s webpage for the movie Cars are among the first results when you search for “cars” on Google. These companies that own these websites spend billions of dollars on advertising and are regularly visited by the most Internet users. In 1999, search results were fairly objective.

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It’s Morning in Venture Capital

Both Sides of the Table

In 1998 it was 150 million, 1999 250 million and by 2000 it had crossed 350 million. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. According to Google data 30% of all restaurant searches now come via mobile devices. There are 20x more consumers online.

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Market Like Its 1999 In 2015 – 9 Marketing Strategies That Worked Back Then & Still Work Now

YoungUpstarts

It seems like every day there’s a new app, search engine update, or upgrade that marketers simply “must” incorporate into their marketing plan, often at the expense of other tactics. When it came to ROI in 1999, the bigger, brighter, and more noticeable your yellow pages’ ad was, the better. By Victoria Treyger, CMO of Kabbage.

Marketing 100
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30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

As an advertising executive, I had to come up with the names of a number of companies. Almost out of a joke, Convrrt was born after a quick search for a domain name and Facebook profiles. Thanks to Marilyn Gaskell, True People Search ! #9- ParamountQuote. Thanks to Timothy Connon, Paramount Quote ! #4- 4- Easy to say and spell.

Naming 144
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How SEO Has Evolved Over The Years

Duct Tape Marketing

When I started with SEO, believe it or not was in 1999 long time ago. So we, we call Google an AI based search engine now. And yeah, AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out.

SEO 89
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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

What is clear is the close tie between the rise of term usage and brand awareness: Brand Brand-Owned Term Correlation in Search Interest HubSpot “inbound marketing” 0.82 Search volume is effectively zero. Online, foundational resources are definitional overviews that target the highest-volume search terms. Original research.

Naming 119
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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [.] The ability to reach large swaths of customers organically, via organic search, is a powerful moat. The increasing competitiveness in organic search and social media has deepened that moat for new entrants.