Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I know because I did this in early 2000. The following are some lessons I learned about early-stage startup marketing.

Early Stage 380

Early Stage Stealth Marketing Startup 380

crowdSPRING Blog

MAY 1, 2013

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). SEO focuses on optimizing the site to increase the site’s ranking in search engine results (SERPs) so that more customers will click on the results and visit the company’s site. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Their first effort didn’t get much traffic: 6 clicks out of ~2000 impressions.

Customer 247

Customer Cloud EC2 Channel 247

Both Sides of the Table

MAY 15, 2010

Invidi is based in New York and founded in 2000. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. Or you have two of those and now there's 2000 people and everyone's sending a chat.

Technical Review 84

Technical Review Demand Cofounder Video 84