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Prevailing Wisdom

Mucker Lab

2002 – “the social network fad is over”. 2002 – “Information Technology is not a competitive advantage”. 2002 – “Consumer electronics is a low margin and highly competitive industry”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. Everything).

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article thumbnail

Prevailing Wisdom

Mucker Lab

2002 – “the social network fad is over”. 2002 – “Information Technology is not a competitive advantage”. 2002 – “Consumer electronics is a low margin and highly competitive industry”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. (Evernote, Dropbox).

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10 Tips for Enterprise Software Startups

ReadWriteStart

SaaS reduces your sales cost but also means that VC is needed. Sellers get a lower cost of sale/shorter sales cycle and better revenue visibility. I learned this in the technology nuclear winter in 2002, when a 20% cut in IT budgets meant that no (zero, nada) new projects were approved. So VCs will need to invest.

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