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The Best Books for Marketers (New and Old)

ConversionXL

Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. pic.twitter.com/LKVk6gx1d5 — Pe:p Laja (@peeplaja) December 18, 2020. Mauborgne (2004). Who Not How by Dan Sullivan and Benjamin Hardy (2020). — Pe:p Laja (@peeplaja) December 29, 2020. Gerber (1995).

PPC 134
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When Entry Multiples Don’t Matter

Ben's Blog

This growth could be a function of product differentiation, go-to-market operations, sheer market size, new geographies, and expansion into adjacent categories. When Salesforce went public in 2004 as a new kind of CRM provider, its S-1 indicated the CRM applications market was $7B. Not too shabby!

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The Future of Transportation

Feld Thoughts

When the first DARPA Grand Challenge, a competition to build an autonomous car to complete a 150-mile route, was held in 2004, the concept seemed audacious and it was. As a feature differentiator, manufacturers will be eager to sell a profitable new option. Even ten years ago, most of us couldn’t imagine a self-driving car.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

might have been a lot less differentiated. It had grown stratospherically from 2004-2007 to 100 million users, which actually was slightly smaller in December 2007 then MySpace was. But less considered is the fact that the success of the Web 2.0 companies versus the Web 1.0 We started uploading images of ourselves to our blogs.