Customer Development in Japan: a History Lesson
Steve Blank
NOVEMBER 13, 2012
After helping build the first Ethernet switch startup, I was attracted by Asynchronous Transfer Mode 25Mbit/sec technology, (ATM25) which was 2.5x In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com. faster than Ethernet and ran data but plus voice and video.
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