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Key Performance Indicators (KPIs) for Optimization

ConversionXL

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

When someone shares your YouTube video on Twitter, you can track that metric. Use this to build your sub-brand framework that every digital marketing campaign must follow. What signifies meaningful engagement is somewhat of a sticking point: headline metrics given by social media platforms are not usually as valuable as they appear.