Mike Michalowicz

NOVEMBER 11, 2021

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. My wife Mirta, a professional chef from Paraguay, and I started the business in 2004. Contact me at simon.rothschild@eltucano.de

Paraguay 84

Paraguay Cofounder Cleveland Email 84

ConversionXL

SEPTEMBER 28, 2017

At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” The folks over at Kissmetrics were modeling the LTV of the average Starbucks customer, using data from 2004-2012. 4) Customer Lifetime Value.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

JANUARY 18, 2022

Use this to build your sub-brand framework that every digital marketing campaign must follow. When Facebook first launched in 2004, it was text-only. This will allow you to generate more awareness and engagement from content you already know resonates with your audience (meaning you’re likely to see a lower CPC and CPA).

Social Media 145

Social Media Audience Media Marketing 145