Mike Michalowicz

NOVEMBER 11, 2021

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. She has studied the practical application of psychology for more than a decade in sales, marketing, and people management.

Paraguay 84

Paraguay Cofounder Cleveland Email 84

ConversionXL

SEPTEMBER 28, 2017

For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics. Visitors are important — no visitors, no sales — but they aren’t as important as sales. The folks over at Kissmetrics were modeling the LTV of the average Starbucks customer, using data from 2004-2012.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

JANUARY 18, 2022

Use this to build your sub-brand framework that every digital marketing campaign must follow. The content Gong posts to its Instagram feed is a mix of sales tips, social proof, themed-based content (e.g., When Facebook first launched in 2004, it was text-only. Maintain posting cadence. Use your brand to build a community.

Social Media 145

Social Media Audience Media Marketing 145