Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
Occam's Razor
MAY 14, 2012
A lot of digital analytics focuses on direct response (conversions, leads, etc.). You can see that eBay (green) rose for a while but has been essentially flat. The graph shows the change over time, starting in Jan 2004. If I were doing this analysis in Russia I'd be using Yandex, in China I'd use Baidu, etc.
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