Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
Occam's Razor
MAY 14, 2012
You can see that eBay (green) rose for a while but has been essentially flat. The graph shows the change over time, starting in Jan 2004. eBay's green line is very close the performance of the category (and you'll see that often at peaks in the shopping category queries, eBay actually does worse starting holiday season 2009).
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