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Advice From a Successful Female Business Owner: “Don’t Wait Until You are at the Top of Your Game to Get Covered”

Women Entrepreneurs Can

in 2004 and has grown her project management company into a success that makes $1 million in revenue annually. That’s when, Stephens’ mentor and CPA introduced her to the concept of a captive. Furthermore, the Insurance Information Institute estimates that close to 40% of small business owners have no insurance at all.

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Key Performance Indicators (KPIs) for Optimization

ConversionXL

At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” A good working equation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years).

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