2006 Acquisition Metrics PR 
Cracking the Code
FEBRUARY 23, 2011
The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Impact of the recession on SaaS Sales&Marketing pr. ► 2006. (7).
Cracking the Code
NOVEMBER 10, 2009
While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.
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Cracking the Code
MARCH 12, 2010
The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. SaaS business metrics: why are they different?
Cracking the Code
OCTOBER 8, 2009
But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? ► 2006. (7). A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. ► 2007. (10).
Cracking the Code
MARCH 10, 2008
Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? ► 2006. (7). New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. Laughing Out (c)Loud.
Cracking the Code
OCTOBER 10, 2008
Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.
Cracking the Code
FEBRUARY 4, 2008
Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. What metrics should I be using to drive a saas business? ► 2007.
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