Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Here's how that picture might look like (from a post I wrote in July 2006!)… In every web analytics tool on the planet.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. If you have a lot of them, aggregate them up. Bonus: Web Analytics Data Sampling 411.

Analytics 131

Analytics Marketing Campaign Metrics 131

Agile VC

MARCH 30, 2012

Several years ago I wrote a post about the three business models of the consumer web : commerce, advertising, and user-paid premium services. The consumer web landscape has changed meaningfully since I wrote that in 2006. We’re witnessing a new wave in “big data” that extends far beyond just the consumer web.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 60

Metrics Analytics Non-Compete Search 60

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. It really needs some rounded corners for that web 2.0 Is the web saturated right now? This is the blog post I needed to read. Anti Matter Question.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84