How to Create a Demand Funnel (for 44X Revenue)
ConversionXL
APRIL 28, 2020
To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. The SiriusDecisions Demand Waterfall (2006). Our next step was to adapt the funnel to fit our marketing automation platform and sales processes.
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