2006 Cost Equity Viral 
Cracking the Code
MARCH 12, 2010
The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Popular Media: the key to viral marketing.
crowdSPRING Blog
JULY 19, 2010
In 2006 Wieden and Kennedy landed the Old Spice account and started fresh, injecting humor in the advertising across multiple platforms and developing engaging characters and promotions. Did I mention that the cost of all of those eyeballs was $0? That’s 6 million impressions for $0 in media buy. That converts to a CPM of $0.
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crowdSPRING Blog
JULY 19, 2010
In 2006 Wieden and Kennedy landed the Old Spice account and started fresh, injecting humor in the advertising across multiple platforms and developing engaging characters and promotions. Did I mention that the cost of all of those eyeballs was $0? That’s 6 million impressions for $0 in media buy. That converts to a CPM of $0.
crowdSPRING Blog
JULY 19, 2010
In 2006 Wieden and Kennedy landed the Old Spice account and started fresh, injecting humor in the advertising across multiple platforms and developing engaging characters and promotions. Did I mention that the cost of all of those eyeballs was $0? That’s 6 million impressions for $0 in media buy. That converts to a CPM of $0.
Cracking the Code
JANUARY 22, 2009
What is my cost of capital and how much is worth an incremental upfront payment? If you assume that the cost to renew a contract costs you 20% of the MRR, then adding increasing the commission by 10% for each additional year seems reasonable. Accelerating bonuses for upfront cash payment depends on your cost of capital.
Both Sides of the Table
SEPTEMBER 2, 2009
But more spend = more viral opps = more revenue down the road. >50% of our revenue in now viral. The very modest salary that I drew didn’t come anywhere near meeting my monthly costs so I had to eat into savings. I raised $500k in seed money to start the company. year old boy and another one due in 1 months.
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