Analytics On The Bleeding Edge: Transforming Data's Influence
Occam's Razor
MARCH 23, 2021
The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. The first component is a gloriously scaled global creative pre-testing program. The other gloriously scaled global practice is our pre-flight check, which we call the Minerva Check – named for the Greek goddess of wisdom. :).
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