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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Friday, March 23, 2007. Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. ▼ 2007. (10). Popular Media: the key to viral marketing.

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

Netflix’s initial marketing campaign? Your initial marketing campaign could simply be, “The end of [insert bad profit source here]”, and you may indeed become the next Netflix and whomever your target is may become the next Blockbuster. Apple has been a huge catalyst for digital music downloads due to the viral success of the iPod.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). It took courage for Zach Nelson and the team at Netsuite to also use a Dutch Auction in 2007.

IPO 82
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Cracking The Code: Churchill Club 2008 Top 10 Tech Trends

Cracking the Code

Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. ► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Yahoo Finance. Save the planet!