Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. The currency of the real-time web is, for now, your Twitter address.

Conversion 235

Conversion Management Social Network Philadelphia 235

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 120

.Net Campaign Channel Analytics 120

mashable.com

JULY 18, 2012

Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. On2 Technologies.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104