Businesses Must Manage the Twitter Conversation
Both Sides of the Table
AUGUST 2, 2009
I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. So why is this important for businesses?
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