www.forentrepreneurs.com

FEBRUARY 2, 2010

It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. These techniques are frequently referred to as the Low Cost Sales model, or as Sales 2.0. For example: Create demo videos that answer every likely sales question. have multiples that are more like 5 x CAC.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40

Equity Silicon Valley Cofounder PR 40

BeyondVC

AUGUST 26, 2008

I have written a number of times about frictionless sales and how on-demand companies have a huge opportunity to reduce their sales and marketing costs and subsequently scale their business more efficiently. " The lowest friction sale can be a user clicking on a web page and the content owner getting paid for it.

Cost 60

Cost Sales Sales Cycle Demand 60

ConversionXL

NOVEMBER 13, 2019

Out of that result, we created a client with more than €5 million in revenue.” ” Others, like Goward, won the attention of big brands not from industry inspiration but, rather, ignorance: Chris Goward, WiderFunnel: “When I started WiderFunnel in 2007, I didn’t know of any other company doing what we were trying to do.

SEO 110

SEO Hiring PPC Leadership 110

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Great list!

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

NOVEMBER 13, 2019

Out of that result, we created a client with more than €5 million in revenue.” ” Others, like Goward, won the attention of big brands not from industry inspiration but, rather, ignorance: Chris Goward, WiderFunnel: “When I started WiderFunnel in 2007, I didn’t know of any other company doing what we were trying to do.

SEO 49

SEO Hiring PPC Leadership 49