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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.

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@altgate » Blog Archive » Outsourcing For Startups

Altgate

PR/Marketing. For startups, PR firms are a waste of money. The best early PR is a product that people actually love plus a genuine story to tell from the founder. .]… … Tom Eisenmann Furqan: Does outsourcing engineering work well when following a lean approach with lots of iterative learning? Start a blog.

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Lessons Learned: About the author

Startup Lessons Learned

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Looking forward for your future posts.

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute.

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Labor Day! Let’s Celebrate the Workers

crowdSPRING Blog

Chris first came aboard as a consultant back when we were building the site in 2007 and became employee #2 in January 2008, 3 months before we launched. Amanda Werner is a freaking Valedictorian of her college class and helps out around here with marketing and PR. Related posts: Lean Marketing tips: business card as selling tool.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Even with the turmoil in the capital markets in the second half of 2007, it was another record year for merger and acquisition activity. But in 2007, after Jumpstarts success, he decided to get serious. million of consulting work in start-ups in 2007. But Ive definitely had to lean on Dave. Will yours be next?

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

And we charge money for it.” – Eric Ries, The Lean Startup. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. In 2007 when they launched their streaming service, it faced no real competition. Then we ship it to customers way before it’s ready. Slow skimming.

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