Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 130

Campaign Analytics Metrics Search 130

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. eCommerce is hot again! If you want to run marketing campaigns you need to know who influences whom and in which product categories and geographies. million loss in 2008. million, compared to a $7 million net loss in 2008.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. Paid search.

Analytics 124

Analytics Web Acquisition Metrics 124