Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. The data is for 2008, but works like a charm in driving conversions.

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money.

Analytics 123

Analytics Web Acquisition Metrics 123