Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. The data is for 2008, but works like a charm in driving conversions.

Web 165

Web Design Marketing Security 165

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money.

Analytics 124

Analytics Web Acquisition Metrics 124