2008 Aggregator Customer Development Distribution 
Steve Blank
SEPTEMBER 14, 2009
Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. So what’s left?
Startup Lessons Learned
AUGUST 24, 2009
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
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Startup Lessons Learned
APRIL 14, 2009
Instead, each potential customer has to go through a self-serve process of signing up and paying money. Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful.
Startup Lessons Learned
FEBRUARY 22, 2010
Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. So why is demographic diversity important?
Startup Lessons Learned
JANUARY 4, 2009
Each kind of shard just maps to an appropriate kind of URL: customer://1234 (id) forums://master (vertical) log://January/2008 (date) You can even do more complex schemes, like having groups of IDs all map to the same URL in a bucket system, although I recommend keeping it simple whenever possible.
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