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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Enable Google Analytics tracking. November 7, 2008 7:36 PM nitesh said.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com. It was written by Sarah Milstein in collaboration with kaChing CEO Andy Rachleff.

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How to Usability Test your Site for Free

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 16, 2008 How to Usability Test your Site for Free Noah Kagan has a great discussion of usability testing which can help get you over the "thats too hard" or "thats too expensive" fear. At Facebook we never did testing or looked at analytics.

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Datablindness

Startup Lessons Learned

Of course, I can still get access to the data about who’s signing up and when – and a lot more analytics, to boot – but I have to ask. Each day, the analytics team would share a report with them that had the details of how each test was doing. Case Study: Continuous deployment makes releases n.

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Four myths about the Lean Startup

Startup Lessons Learned

They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. Case Study: Continuous deployment makes releases n.

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Marching through quicksand

Startup Lessons Learned

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Case Study: Continuous deployment makes releases n. Scaling up successful tests is easy for the same reason. Two Ways to Hold Entrepreneurs Accountable (for Ha.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. “Individuals and small companies wanted analytics, they wanted to know what was happening in social media [for their content], they wanted ad removal and lead gen.