Remove 2010 Remove Aggregator Remove Retention Remove Sales Cycle
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Using Cohort Analysis for Conversion Optimization

ConversionXL

The class of 2010 is a cohort, because every student in the group graduated in 2010. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. This is their commonality. Acquisition Efficiency.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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