article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Then we could focus on standardizing a product that could have an automated sales cycle online. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

Customer 167
article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

The class of 2010 is a cohort, because every student in the group graduated in 2010. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. This is their commonality. Acquisition Efficiency.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Share: Posted in Building for Success , Sales & Marketing Machine , Startup Help. Tagged with Metrics , SaaS , Sales & Marketing Machine. aggregate pipeline created in a given week) could be altered reflexively by their measurement -- a sort of Heisenberg Uncertainty Principle for high-velocity sales.

Metrics 55
article thumbnail

270+ Tools for Running a Business Online

mashable.com

Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline. Simple Sales Tracking – An online sales tracking app that offers free and paid plans. Soocial – A simple contact management app and address book.

article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.