The Customer Development Manifesto: The Startup Death Spiral (part.
Steve Blank
SEPTEMBER 7, 2009
I think Customer Development (iterative model) helps by putting a strong thought in the mind (at a very early stage) that you could be wrong unless the customer agrees; this helps the mind to be more receptive. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás.
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