2011 B2C Cost PR 
Duct Tape Marketing
FEBRUARY 6, 2024
Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. This is John Jantsch, my guest today, Shama Hyder. So dark social, the concept is basically this.
Cracking the Code
OCTOBER 10, 2008
Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks". You validated our business model and added huge value to our efforts.
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steveblank.com
JULY 8, 2011
It’s more reference material. Thus, these pages. I’ll add more as time goes on.
Occam's Razor
NOVEMBER 2, 2015
In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Economic Value (EcV) is the value of short and long-term revenue and cost savings.
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