Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale. in 2009 to $11.80

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. LTV = ARPA * % Gross Margin / % MRR Churn Rate. I recently searched for some books on business and marketing.

Software Review 48

Software Review Metrics Revenue Acquisition 48

maplebutter.com

JANUARY 8, 2013

Search for: Videos. Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Use [link] to get an ugly/simple prototype built ( www.thrillsleds.com ) I started when I was 14 with our product and business model in place, however funding has dried up.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Cracking the Code

OCTOBER 10, 2008

You validated our business model and added huge value to our efforts. This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period.

Software Review 48

Software Review North America Europe Metrics 48