Duct Tape Marketing

MAY 30, 2024

“We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they’re not good at managing the relationship with the customer, they’re going to leave.” You have to get familiar with the things like cost of goods sold and profit margins and your churn rates.

Mexico 71

Mexico Churn Rate San Diego Technical Review 71

Duct Tape Marketing

DECEMBER 27, 2012

You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of email addresses to send to, none of it matters. Without a list of email addresses in your database, email marketing can be quite challenging.

Email 74

Email SMS Software Review Churn Rate 74

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. and which are likely to churn (time to proactively intervene!).

Software Review 48

Software Review North America Europe Metrics 48