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Finding your One Metric That Matters

leananalyticsbook.com

AUGUST 19, 2012

August 7, 2012 by Alistair. Media is about time on page, pages per visit, and clickthrough rates. Viral coefficient (how well your users become your marketers.). 14 Aug 2012. 26 Jul 2012. 23 Jul 2012. 31 Jul 2012. 7 Aug 2012. Copyright © 2012 Lean Analytics Book. Skip to footer.

Metrics 58
Metrics Clickthrough Lean Analytics 58
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). We can’t let the filter take care of it anymore (like we did in 2012). Increase virality –> decrease eCPA. Understand and serve all of your visitors’ intents.

Retention 48
Retention Algorithm Software Review Conversion 48
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