The Stairstep Approach to Bootstrapping
Software By Rob
MARCH 26, 2015
I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. I call it The Stairstep Approach.
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