The Stairstep Approach to Bootstrapping
Software By Rob
MARCH 26, 2015
I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stairstep Approach. Or any of the other approaches I would use to grow an app with a higher LTV ($150+).
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