View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. Some startups have really long sales cycles.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. Still, too often, blogs are purely derivative. It lasted just seven episodes.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? One way to keep up with all of your marketing channels and messaging is to use marketing automation. Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. What messages should you send via email?

Sales Cycle 70

Sales Cycle Marketing Nashville Social Media 70

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? One way to keep up with all of your marketing channels and messaging is to use marketing automation. Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. What messages should you send via email?

Sales Cycle 63

Sales Cycle Marketing Nashville Social Media 63