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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

SEPTEMBER 11, 2014

you have a landing page that would suitably match buy used diesel 2014 ford focus) , rather than the parent brand of a product ( ford focus, or buy used ford ), do it. Blog Lead Generation Adwords Ppc' If you can target a specific product combined with intent and desired attributes (e.g.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

OCTOBER 21, 2014

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics.

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