Remove 2015 Remove B2B Remove CPA Remove PPC
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Image Source.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. 2015 site vs. 2017 site. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Who is the B2B buyer? Persona-based stuff is really interesting for B2B.