Startup Professionals Musings

JULY 10, 2015

This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). Marty Zwilling First published on Entrepreneur.com on 7/1/2015. For the advertiser, this is the cost-per-click (CPC) model.

CPA 120

CPA Advertising Revenue PPC 120

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. CPA / Sub-Affiliate. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. 2015 site vs. 2017 site. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Preferences, intents, etc. change based on location and culture. What’s the lift?

San Antonio 86

San Antonio Metrics B2B Analytics 86