Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is this all we can accomplish from display advertising on the Internet?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). PPC keyword that originally brought the visitor to Secret Escapes.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. 2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? We’re in a bubble, we get disconnected from how the rest of the world uses the Internet. Preferences, intents, etc.

San Antonio 86

San Antonio Metrics B2B Analytics 86