2015 CPA PPC SEO 
ConversionXL
FEBRUARY 3, 2017
Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Here are the most popular methods, according to the benchmark report… SEO – 66.14%. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. CPA / Sub-Affiliate.
ConversionXL
APRIL 12, 2017
E.g. Message match / headline match from PPC ad to landing page. 2015 site vs. 2017 site. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Great CRO, like great SEO, can long-term be bad for the customer. Image Credit.
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