VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. visit → sale (better indicator of revenue, but this increases the duration of the test). visit → sale (better indicator of revenue, but this increases the duration of the test).

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. And so, the concept for a digital PR service was born.

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. In fact, mobile app revenue for 2016 is estimated at $58 billion. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. So, what does that mean? via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48