Remove 2016 Remove Audience Remove B2B Remove Vertical
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Choose to expand vertically or horizontally. Why this audience? Image source ).

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EverString’s Vincent Yang: X-man at Work

Lightspeed Venture Partners

Then while at Stanford Graduate School of Business, Vincent took this basic idea and thought why not apply this to any B2B company — use data science to help any B2B company identify its best customer prospects. Today EverString is unveiling it: the EverString Audience Platform. Vincent Yang, EverString.

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Why Do B2B Companies Need To Prioritize Social Media

Brandanew

It means that your business should have representation where your audience is active. If you’re wondering whether your B2B company need to prioritize social media, this is for you. A common myth says that social engagement is a waste of time and money for B2B companies. But stats prove otherwise. Amazing isn’t it?