How to Craft (Or Pivot) Your Agency Value Proposition
ConversionXL
NOVEMBER 5, 2020
Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Choose to expand vertically or horizontally. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Complication.
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