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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Choose to expand vertically or horizontally. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Complication.

PR 120
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Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

So the distributors are a battle of the giants and if you want to eke out an existence you really need to have some unique angle or audience or content (like Twitch had). And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. Enter content. Everybody wants it. Short form. Unscripted.

Vertical 150
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SXSW Pitch Finalist: Milis Bio

Austin Startup

According to the World Health Organization , in 2016, more than 1.9 The prevalence of obesity nearly tripled between 1975 and 2016. Milis Bio began in May of 2016, in the RebelBio accelerator program run by SOS Ventures. At least 2.8 million people will die this year as a result of being overweight or obese.

Ireland 62
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Demo day arrives for Springboard’s Internet of Things accelerator

The Next Web

It claims to be the world’s first commercially approved geo-fenced (limited by a virtual perimeter) and day-parted (day-parting refers to splitting the day into parts to show content most appropriate for each time, and therefore audience) digital advertising service on LED screens mounted on the rooftops on London black taxis.

Internet 120
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Spectacles and $SNAP’s $20B Valuation

Austin Startup

User Growth Snap’s user growth came to a near stop after Instagram launched a direct clone called Stories in September of 2016: Snap’s daily active users grew just 3% in Q4 2016. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

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SXSW Startups: Fluidity

Austin Startup

Scott Parazynski, founder/CEO of Fluidity Technologies The Forrest Four-Cast: February 26, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. 2016, and our second team member, George Guerrero, joined in Feb.

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Why Do B2B Companies Need To Prioritize Social Media

Brandanew

It means that your business should have representation where your audience is active. In 2016, social is more important than ever in the B2B vertical. In 2016, it’s impossible to have a real brand identity without a social presence. Research on what other B2B companies in your vertical are doing. Build a strategy.