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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (01:59): So Google just today announced that 40% of their audience, younger audiences don't even come to Google search anymore because they prefer the visual nature of TikTok. Well, 36% were image pixels versus 2017 when there was 0% of the search results were images on mobile. So you get direct benefit from it.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. What is its consumption rate?