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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors. Image Source.

Marketing 110
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

exabytes per month at the end of 2017, of which more than half was video. Online entertainment: millions of channels, billions of actors. The audience is now the actors. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 315
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Tips For SaaS Businesses To Up Their Game By Leveraging Web Push Notifications

YoungUpstarts

In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. by Pravya Pravin, product marketer at iZooto.

Web 127
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Digital Marketing: 2017 Trends To Look Out For

YoungUpstarts

We’ve made it through the first month of 2017 and the New Year’s hype has died down. Here’s a guide to what’s up and coming in 2017: Voice Search Is Very “In”. Unlocking the potential and growth of voice search in 2017 will help your business thrive this year. Seamless Cross-Channel Marketing Is Vital.

Marketing 100
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Dalhousie University Commencement Speech – 2017

Steve Blank

It gave us instantaneous communication to national audiences. Advertisers immediately figured out how to turn those engaged audiences into consumers. I spent my first seventeen years in a city where there were just three major TV channels, three major newspapers, and no Internet. Readers of newspapers had new brains.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. But LinkedIn owns the lucrative B2B audience. LinkedIn began beta testing video ads in October 2017. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. The growth of B2B video marketing.

Video 129
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8 Reasons Why You Need A Mobile App

YoungUpstarts

App time made up nearly 20% of total media time in 2017. You can integrate your apps with social media and reach a larger audience online. When you combine mobile apps and social media , you will get an effective marketing channel. The apps offer a more effective channel for the customers to get in touch with your brand.

Mobile 113