ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ). LinkedIn : 44% Increase in CPM ( Q2 2017 ). Tidal Wave 2 – Rising Acquisition Costs. ?. Tidal Waves.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

MAY 1, 2019

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. Videos have high production costs. Audit content for learning styles.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. The downside is that this awesomeness comes at the cost of having to learn new things on top of my recommendation above. Here's an example of their tracking in-app purchases… Their User Retention report is well worth taking a look at.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. Like perhaps most large organizations, this one was a bit more focused on Cost. Cost Per Impression.

Metrics 60

Metrics Analytics Acquisition Naming 60