ConversionXL

AUGUST 13, 2019

ReferralCandy Growth Manager Darren Foong said the company found itself in a unique position when they launched their second SaaS startup, CandyBar , in 2017. You should be able to say something like, “For each $1 we put into this specific marketing campaign, we get a result of $5 in terms of revenue.”

Metrics 117

Metrics SQL Retention Churn Rate 117

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.”

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.”

Retention 48

Retention Metrics Churn Rate Acquisition 48