ConversionXL

SEPTEMBER 20, 2018

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ). LinkedIn : 44% Increase in CPM ( Q2 2017 ). A big downside of the high-touch sales model is that the CAC is out of control, and the sales cycles are extremely long.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Austin Startup

OCTOBER 31, 2017

By Mary Scott Nabers | 10/30/2017 Startup companies of all types are hot topics today. They excite investors because some offer great revenue potential. Neither investors nor entrepreneurs like long sales cycles. At the end of 12 weeks, solutions were presented to the mayor and city manager.

Government 48

Government Partner Kansas City San Francisco 48

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. G2 Crowd confirms that it’s a high-cost option. So which tool is right?

Software Review 117

Software Review Software Marketing IP 117

Hippoland

FEBRUARY 12, 2018

Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86