Startup Professionals Musings

APRIL 3, 2019

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Duct Tape Marketing

NOVEMBER 30, 2017

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. What would be your top three marketing objectives for 2018? What’s the ROI?

Social Media 70

Social Media Media Curation Lead Generation 70

Duct Tape Marketing

JUNE 6, 2018

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. What would be your top three marketing objectives for 2018?

Social Media 75

Social Media Media Marketing Curation 75

Up and Running

AUGUST 20, 2018

This article is part of our “ Business Planning Guide “ —a curated list of our articles that will help you with the planning process! And LivePlan offers an excellent alternative with what it (as of August 2018) calls the Pitch page , a standard summary. What is a business plan? The opportunity. Company overview.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

Up and Running

APRIL 2, 2019

Case in point: A 2018 Search Engine Journal poll found 37 percent of businesses reported much lower Facebook traffic than the previous year. Instead of curating these leads on Facebook or other platforms, incorporate the data into an email or customer relationship management program.

Social Media 102

Social Media Customer Algorithm Channel 102

ConversionXL

FEBRUARY 11, 2020

Paid tools like Triberr can help you connect to Twitter influencers, curate content, and grow engagements. Depending on your business model and products you offer, this step could involve: Creating a free lead generation magnet (a whitepaper, a cheatsheet); Giving away a freebie (like a free chapter from a book you’re selling, a t-shirt, etc.);

Conversion 68

Conversion Social Media Search Campaign 68