ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?

B2B 150

B2B Sales Cycle Belgium IP 150

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 Aaron Levie put it nicely in 2019: 10 years ago, the combined public market caps of bottom-up, user-led enterprise software companies was $0. Today, it’s $100B+.

B2B 168

B2B Sales Cycle Software Mobile 168

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. feedback pic.twitter.com/9B6bwSTrcp — KlientBoost (@KlientBoost) March 14, 2019. This is also where LinkedIn is an ABM powerhouse for enterprise-level B2B marketers.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. B2B case studies shouldn’t be dull, either.).

eCommerce 131

eCommerce Marketing Audience Non-Compete 131